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disco(tok&stock challenge)

Disco mixes the famous dances of the 80s with the style of street art. The contest called for the creation of a bedding line, including sheet and pillowcase, as well as a line of tableware and other promotional materials for the brand Tok & Stok. The trend to be followed in this edition was the urban kaleidocolor for adults with a young spirit

Project made with Nicole Freitas

the brand
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Disco explores as its theme the fun and irreverence of the 80s, represented by the iconic dances of the time that were revived through illustrations inspired by the works of Keith Haring and Street Art.

These styles were chosen for the sense of freedom they evoke with their features, a feeling that has been valued by the youth of urban centers to this day.  

The uncompromised traits, together with the interferences, create random and disconnected scenarios, like a story that changes course as the writer loses interest in what has already been created and decides to follow a new idea,  

 

Through this lack of rules or standards to be followed, the print explores the space provided for self-expression, valuing the pursuit of fun and lightness as a concept of the visual proposal

first experimentations
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inspirations
-keith haring
- the 80s
- street art
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inspirations
-toy art
- 80's cartoon
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color palette
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#E3424F
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